New Project Survey

This can be your elevator pitch or your vision and mission statements/

Do you know the key differentiators that set you apart?

Briefly describe your current audience (if any) and how you want that audience to grow. Who are your offerings designed for?

How does someone interact with what you offer? How does your product/service/brand fit into the lives of your audience? Where do they find you and how often do they engage with you?

Where else does your audience turn for products/services/experiences that are similar to what you offer? Who do you consider your direct competition?

What other brands does your customer consume in a different category than your project? These are example questions to spur your thinking: What are they having for dinner? Where do they engage with art? What are their favorite websites or magazines? How do they get around town? Who do they consider close family? What shoes are they wearing?

Are there any brands whose look and feel has elements that match what you envision for this project?

Are there any specific visual requests to consider during the creative exploration?

Are there any icons or symbols that hold a special meaning for your project? Anything you specifically want to avoid?

Anything else you’d like to share?