New Project Survey

Defining Your Brand
Business or Project Name*
Brief description of what you do (your elevator pitch or mission statement):
What makes you unique in your market?
What three adjectives best describe your brand?
How would people describe what you offer? How do you want people to feel?

Who do you do it for?
Brief description of your audience:
Who is your customer? Are there intersecting groups that you serve?
How does someone interact with what you offer?
How does your product/service/brand fit into the lives of your audience?
Where else does your customer turn for products/services/experiences that are similar to yours?
What brands are your direct competition?
What other brands does your customer consume that are in a different product category?
What are they having for dinner? Where do they engage with art? What are their favorite magazines?
What three adjectives best describe your audience?

Your style preferences
Existing Inspiration
Are there any brands whose look and feel has elements that match what you envision for your brand?
Specific Style Requests
Are there any specific visual requests to consider during brand development?
Favorite Colors
Are there colors or color combinations that you love?
Disliked Colors
Are there colors or color combinations that you are strongly opposed to?
Symbolism
Are there any icons or symbols that hold a special meaning for you related to your brand? Any to specifically avoid?

Client Info