New Project Survey Step 1 of 5 20% Client InfoName First Last Email* PhoneAdditional Contacts Defining Your BrandBusiness or Project Name* Brief description of what you do (your elevator pitch or mission statement):What makes you unique in your market?What three adjectives best describe your brand?How would people describe what you offer? How do you want people to feel? Who do you do it for?Brief description of your audience:Who is your customer? Are there intersecting groups that you serve?How does someone interact with what you offer?How does your product/service/brand fit into the lives of your audience?Where else does your customer turn for products/services/experiences that are similar to yours?What brands are your direct competition?What other brands does your customer consume that are in a different product category?What are they having for dinner? Where do they engage with art? What are their favorite magazines?What three adjectives best describe your audience? Your style preferencesExisting InspirationAre there any brands whose look and feel has elements that match what you envision for your brand?Specific Style RequestsAre there any specific visual requests to consider during brand development?Favorite ColorsAre there colors or color combinations that you love?Disliked ColorsAre there colors or color combinations that you are strongly opposed to?SymbolismAre there any icons or symbols that hold a special meaning for you related to your brand? Any to specifically avoid? Branding ApplicationsPrint ApplicationsWhat collateral will your brand need to start out? Packaging Business Cards Stationery Postcard/Brochure/Launch Announcement Event Flyer Press Kit T-Shirts / Other Merch Digital ApplicationsWhat digital presence will your brand need? Simple Website / Landing Page Complex Website / E-Commerce Email Newsletter Template Social Media Pages Stationery Templates Brand Style Guide Other needs not listed above:Of the needs selected, which 2-3 are the highest priority?Additional NotesAdditional comments, concerns or questionsAnything else you'd like to share?