Services → Local SEO

Get found by the people who are already looking for you.

Most small businesses and solo practitioners have the same problem: a website that exists but doesn't do much work to grow their business. Not necessarily because the content is bad, but because the technical signals that help Google understand what you do and where you do it are missing or incomplete. These packages are designed to fix that — starting with a clear overview of where you are now and a prioritized plan for what to do next.

The Packages

The Checkup

A clear-eyed look at your site and local profiles — with a prioritized action plan you can act on yourself or delegate to anyone you choose.

^$500 flat

What’s included

Site audit: title tags, meta descriptions, headings, image alt text, URL structure
Structured data review: what your platform generates vs. what's missing
Google Business Profile review
Search Console and analytics setup check
Written findings report with prioritized recommendations
DIY vs. "get help" guidance for every item, tailored to your comfort level
One 30 minute follow-up call to walk through the report findings

Delivered in 5–7 business days

The Foundation

Hands-on implementation of the technical fixes and guidance for implementing a content strategy.

^$1,500 flat

Everything in The Checkup, plus

Custom structured data (schema) written and installed
Title tags and meta descriptions rewritten across key pages (up to 15 pages; larger sites quoted separately).
Image alt text review and updates across key pages
Google Business Profile optimization: categories, services, description
Search Console setup and sitemap submission
Content gap and keyword brief (yours to use with any writer or provider)

Delivered in 2–3 weeks

The Long Game

Implementation plus ongoing monitoring so nothing slips after the initial work is done.

^$1,300 + ^$200/mo

Everything in The Foundation, plus monthly:

Search Console position and click trend review
Schema and rich result error monitoring
One Google Business Profile update or post
Quarterly check-in call
Priority rate on any additional work (scoped separately)

Month-to-month, cancel anytime

Not sure which tier is right for you? Start with The Checkup.

The report is designed to be genuinely useful on its own — and if it turns out you want help implementing the fixes, The Foundation is the natural next step. You're never locked in. Get Started Now

Questions

Yes. This work is platform-neutral — the audit, the schema, the Google Business Profile work, and the recommendations all apply regardless of what your site is built on. That includes Squarespace, Wix, Webflow, Shopify, WordPress, and custom-built sites. Some platforms limit what can be edited directly; the Checkup report will be clear about what’s possible on your specific setup.

Structured data is code that helps Google understand what’s on your page — not just the words, but what they mean in your site’s context. It’s how you tell Google that a page is about a specific service, that you're a licensed professional, or that you’re located in a specific city. Without it, Google has to guess. With it, you’re eligible for richer, more prominent search results.

Yes, on most closed platforms it can be added via code injection — a method that works independently of your theme or page editor. Your platform may already be generating some basic structured data automatically, but it’s rarely complete or specific enough. The Checkup will document exactly what’s there, what’s missing, and the rare case that you should consider a migration.

That’s completely fine — and by design. The report will be written to be useful to anyone: you, a developer, another SEO consultant, or even a virtual assistant. The goal is to give you an honest picture of where you stand and a clear sense of what needs to change. The suggestions can be implemented by anyone, and the level of expertise required will be indicated in the report. Nothing has to happen all at once — the recommendations are prioritized so you can start with the highest-impact changes and tackle the rest on your own timeline and budget.

The Foundation includes a content gap and keyword brief — a document that identifies what’s missing and gives suggestions for what to write about. Drafting and editing the actual content is outside the scope of these packages, but it’s something we can estimate for you separately if desired.

Technical fixes like schema and meta tags can show up in Search Console within a few weeks once Google re-crawls your pages. Meaningful ranking and traffic movement typically takes two to four months — and local SEO compounds over time, so the longer the foundation is in place, the more it works in your favor. We recommend establishing a baseline as soon as possible by tracking rankings for the keywords that matter to your business. Search algorithms shift and competitors don't stand still, so having real numbers to compare over time is the best way to know if your efforts are paying off. A quarterly check-in is usually enough to get a healthy read on progress.

To kick things off, we'll send a brief agreement and an invoice for 50% of the project fee.

For most of the technical work — the site audit, structured data, title tags, Search Console — we gather what we need directly from your site. For the Google Business Profile optimization, we’ll need your input: the services you offer, the areas you serve, how you’d describe what makes your practice different, and any credentials or specializations worth highlighting. If you have that information ready, we’ll gather it via a short intake form before work begins. If you’re not sure how to answer those questions or want help thinking through your positioning first, that’s a separate conversation we can scope — just let us know when you reach out.

Get Started

Ready to improve your search rankings? Fill out the short form below (or send a note to [email protected]) and I’ll follow up via email within 3 business days with a quote or clarifying questions to get the process started.

Get found by the people who are already looking for you.

The Packages

The Checkup

The Foundation

The Long Game

Questions

Does this work with my website platform?

What's structured data / schema, and why does it matter?

I'm on Squarespace (or Wix, or another closed web platform). Can schema even be added to my site?

What if I want to take the Checkup report to another provider?

Do you write the content for my site?

How soon will I see results from SEO work?

What do you need from me to get started?

Get Started